Beyoncé Launches Vegan Meal Delivery Service: Hype or Healthy?

Beyonce, Kale, 22 Day Nutrition, Vegan

Apparently the kale sweatshirt Beyoncé wore in her 7/11 video is not just a fashion statement. Beyoncé is serious about kale. So serious, that she launched a vegan meal delivery program with her trainer Marco Borges. However, this may not come as a surprise to ‘Beyhivers’ whom followed Mrs. Carter and husband, Jay Z during their 22-day vegan journey in 2013, detailed on Jay Z’s blog.

More on the company

The company is called 22 Days Nutrition — it’s based off of the idea that it takes 21 days to break a habit — and the meals are all 100 percent plant-based. They are also made with non-GMO, gluten-free, soy-free, and organic ingredients. The meals, which range in price from $9.76 to $16.50, are delivered once a week (more information about the company here).

Beyonce hasn’t always been so gung-ho about the plant food life. Once, while in tour on the UK, the diva ordered around $2,255 worth of the decidedly non-vegan peri-peri chicken from rapper Wiz Khalifa’s favorite chain Nando’s. The order included 58 wing platters, 48 orders of fries, a dozen veggie burgers, and 24 orders of coleslaw. The singer has also treated her entourage to 150 po’ boys while on tour in New Orleans. Via

But is it healthy?


Like most restrictive diets, this one carries its own set of risks, says Lisa Moskovitz, RD, founder of the New York Nutrition Group. While the FAQ section of the 22 Days Nutrition website mentions specifically that you’re getting enough protein with the plan, vegans in general need to be careful they’re getting all recommended nutrients.

“Most vegan dieters are at risk for nutritional deficiencies that are primarily found in or absorbed from animal foods, such as protein, zinc, iron, B-vitamins, vitamin D, and calcium,” she tells Yahoo Health. “This doesn’t mean they can’t reach the RDA [Recommended Dietary Allowances] standards for these nutrients in vegan foods, but it can be very challenging without taking supplements.”

And if you’re not careful, veganism (in time) can also make it difficult to sustain weight. “Since all animal foods are eliminated, you’re also eliminating key sources of iron, vitamin D, calcium, and zinc to support a healthy immune system, strong bones, and other body functions, as well losing some energizing B-vitamins and protein to curb appetite,” Moskovitz says. “These things help build lean muscle, and thus burn body fat, so veganism can be unhealthy and even lead to weight gain over time.”

That’s why going vegan requires proper planning, Moskovitz says. Many vegan diets tend to be higher in fat and carbs, which can also contribute to weight gain, increased appetite, and blood sugar and energy level swings. The 22 Days program has seemingly taken these factors into account, enlisting chefs to create “the perfect balance of protein, carbohydrates and fat with limited salt and sugar,” according to the site.

Moskovitz agrees the meal plan could be right for some audiences — but not every audience, particularly those who are always on the go. Even though the meal plan is full of colorful, antioxidant-rich produce, for “highly active individuals, this might leave you low on energy,” says Moskovitz. “I would estimate this plan to be between 1,300 and 1,600 calories per day.” That said, you could always supplement with healthy fruits, vegetables, and nuts for more fuel, paying special attention to protein sources for ample muscle recovery if you’re a workout junkie.

With those calorie totals, Moskovitz says the plan does seem tailored toward those looking for a temporary slim-down regimen ‘ especially with a costly price per meal — but it could definitely fit the right person.

“For those who want to try the short-term challenge, her plan does look like it has plenty of nutritious meals with heart-healthy fiber,” Moskovitz says. Via Yahoo Health

Ilen Bell is a certified fitness professional and co-founder of Black Fitness Today. His passion for community advocacy, producing relevant stories and providing tools and resources that cater to the underserved African American community remain at the forefront. His credentials include advanced education in exercise science and internet marketing, the fitness industry highly-respected certified strength and conditioning specialist certification, and multiple web fitness series on top websites and He is focused on further building explosive, dynamic and approachable brands to help the African American man and woman feel empowered, valued and identified in the global health and fitness industry.

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