BFT “Life Changer” – Veeve Holtz of FKS Training

Veeve Holtz

Veeve Holtz

We recently shared the amazing transformation of Chantell Johnson from ABC’s Extreme Weight Loss. But behind her story, was another big influence, personal trainer and owner of FKS Training, Veeve Holtz. Meet Veeve and get to know what it was like training Chantell, how she is changing lives and gives advice on beginning a career in the fitness industry.

BFT: What inspired you to begin a career in the fitness industry?

VH: My husband is the reason why I am in the fitness industry. He worked as a college football coach for over 13 years and at every football program he coached, he was the strength and conditioning coordinator. During his last year of coaching, he had an urgency to leave football and try something different. His reasoning was to spend more time with me and our son who was 23 months at the time. A few months after quitting coaching, he was approached by a family/friend to be his personal trainer and he discovered this approach to helping someone reach their goals was worth making this a full-time career. Before opening our business in 2011, we were in search of a female trainer and couldn’t find one. I felt that I would have to step into this role after having extensive experience with weight training. I did this with the mindset of supporting my husband’s dreams until we found someone. I am astonished how this career suites me, it enhances how I see life and affirms my core values.

BFT: What has the career been like so far?

VH: As a fitness trainer the career has been rewarding and challenging. I absolutely love helping people reach their goals in having a higher quality of life. I feel it’s my moral obligation to educate many women of all ages on the importance of having an active lifestyle that revolves around working out, especially with a fitness professional. It has been challenging owning a business; I’m always on the hunt to create ways to push clients forward, constantly marketing, and finding new clients. The highlight of being in this career was working with ABC Extreme Weight Loss and being able to be exposed as a fitness professional on a national platform.

BFT: Working in a career field where you have to invest so much energy and time into helping others achieve their goals, what do you do to maintain balance in your personal life?

VH: I must always have life priorities in order, I first take care of my spiritual well-being by taking time to be in prayer and read the Word of God daily. I believe we are spiritual beings having physical experiences. Therefore, taking care of my spirit is number one. Second, I take care of myself physically so I can be effective for my family, clients, and church family. Third, taking care of my husband, he is my inspiration that has pushed me to be the best in whatever I put my mind to. Fourth is raising my children and nurturing them in the way they should go so when they are adults they will revere and serve the Lord. Lastly, is taking care of the job God has given me as a trainer, educator, teacher, listener, friend, encouraging every person that needs a little boost in the right direction.

BFT: What advice do you have for someone looking to begin a career as a fitness professional?

VH: Just enjoying fitness is not enough to pass the litmus test of being a fitness professional. The key is being a master at your craft, guiding clients with detailed instruction, rather than just making someone sweat. You must have a deep respect and love for people no matter what. A fitness professional must have compassion that represents an urgency to help someone change and lead them to true transformation, while teaching them how to live healthier.

Veeve_ChantellBFT: You recently worked with Chantell Johnson, whose story was featured on ABCs Extreme Weight Loss. How did this opportunity come about and what was the experience like?

VH: I got a call from Heidi Powell, the wife of Chris Powell about working with Chantell for the remainder of her year long journey, which was going to be about nine months. The show found out about our personal training center through a former colleague who is the Athletic Trainer at Truman State University. She highly recommended [us] for Chantell.

BFT: What type of fitness training are you personally doing at the moment?

VH: I am a traditionalist when it comes to working out. I love the classic weight lifting with free weights, calisthenics, and body weight exercises. Thanks to Chantell, she has inspired me to take on her 66-day 2 mile run challenge and I am starting to fall in love with running.

BFT: As a successful fitness professional, what is the number one reason you hear from people in regards to being inactive? What is your response?

VH: Number one reason for being inactive is that they are too busy. It is important I make them aware that they need to make themselves a priority and invest in their health. I encourage them to schedule working out as “Me Time” and help them view fitness a benefit rather than a punishment so that they can be the best role model for their family, friends and more efficient in their careers.

BFT: Where can people find out more about you and the services that you offer?

VH: For more information about FKS Training personal training or online fitness training with Veeve Holtz, visit or, I have a FB fan page: VeeveHtz, Instagram: veeveholtz, phone contact: 660-851-4578 or email FKS at

Ilen & Lauren Bell are the husband and wife team behind Black Fitness Today, born, in 2011, out of their motivation to change culture, build a platform and lead the charge. Their purpose is to help change the culture towards health and fitness in the African-American community, showcase those who are making an impact, and promote healthier living. They also aim to serve as a platform for African-American fitness and health professionals and enthusiasts who are otherwise overlooked in traditional fitness media.

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