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Bless Up! DJ Khaled Dropping Pounds With Weight Watchers And Boosting Stocks

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DJ Khaled

DJ Khaled has officially made Oprah Winfrey $26 million dollars richer after joining forces with Weight Watchers. He has begun documenting his weight loss journey on the new Weight Watchers Freestyle Program, via his social media platforms. Through DJ Khaled’s influence, we are likely to see (as Weight Watchers hopes) to see a growing millenial and male customer base.

“DJ Khaled has an incredibly authentic drive and passion to inspire others through his wellness journey and experiences on WW Freestyle,” Weight Watcher’s president and chief executive Mindy Grossman said in a statement. “Being healthier is not just about weight anymore. It’s about overall health and wellness — being your best self. By capturing and sharing his process, he will enliven and inspire his community, showing that it’s possible to integrate healthy habits into your life.”

Read more from Fortune.

Lauren is the co-founder of Black Fitness Today, the digital magazine dedicated to empowering the black community - mind, body, soul, culture and money. She lives in Tucson, AZ, where she also manages the healthy food blog The Remix with Lauren, her husband and his brain that never stops churning, and their completely lit one-year-old daughter. You can reach her at lauren.bell@blackfitnesstoday.com

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