Introducing the BFT Store


We’re proud to introduce the BFT store! Here’s more info on the current products and get a coupon code below for $5 off each shirt.

The I Am BFT hashtag tee is a celebration of people from all walks of life who have made the commitment live a healthy lifestyle. You may not be where you want to be yet, but you’re better than you were yesterday. It’s about celebrating your journey. It’s a display of your commitment to influence behavior change and end the cycle of disparaging diseases and conditions in our community. 

Share your photos or videos in your shirt on our social media pages using the hashtag #iambft. 

*Use promotional code iambft to receive a $5 discount on each t-shirt purchased. Limited time offer! 

Ilen & Lauren Bell are the husband and wife team behind Black Fitness Today, born, in 2011, out of their motivation to change culture, build a platform and lead the charge. Their purpose is to help change the culture towards health and fitness in the African-American community, showcase those who are making an impact, and promote healthier living. They also aim to serve as a platform for African-American fitness and health professionals and enthusiasts who are otherwise overlooked in traditional fitness media.

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