In an ever-evolving industry, most rappers these days know that a major key to longevity is to diversify. From acting, to owning businesses, with the right amount of cash, the possibilities are endless. Platinum recording artists from the group the Lox – rappers Jadakiss and Styles P. – decided to bring a juice bar to the hood, and it is changing the perception of health and access to nutritious and affordable food in places that need it most.
According to Jadakiss in a video about the venture from Elite Daily, “If you walk down the block in the hood, it’s nearly impossible to find something healthy to put in your body. We were consuming whatever was made available to us. We didn’t have the knowledge or the opportunity that we do now, and that’s exactly what we’re trying to give to our community.”
We had to check out the juice bar for ourselves and decided to stop by the Castle Hill location in the Bronx. The counter-side shop may be small in size, but is bringing huge amounts of health and healing to the community.
Our juices were delicious and at $5 a piece, delivered us with great natural energy to start our day.
With an abundance of liquor and convenience stores in the hood, Jadakiss and Styles P. should be commended for bringing a need to the community and helping solve the access problem to healthy, affordable food.