New York Fashion Week flooded the city with its high fashion and couture collections. Naturally, we would expect to see super models grace the runways styled with sleek – and pretty lifeless- hair. But, could you imagine natural hair on the runway? During NYFW? It’s possible. And we saw it up close and personal at an event that was one of a kind.
Texture on the Runway hosted by TextureMedia and Target, served us more diversity and endless texture. This show was less about the fashion trends and all about the hair. It featured styles from some of our favorite brands like Dark and Lovely, Cantu, Creame of Nature, Design Essentials, and Garnier Fructis. Breath-taking natural beauties owned the stage, showing off their coils, curls, and waves. While major beauty bloggers, media influencers, and socialites took in the moment.
Our friend Mahisha Dellinger (pictured left, below) was also in the building that night. We had a chance to meet up with her after the show. She even answered a few questions for us!
What does texture mean to you?
Texture means pure and raw, unadulterated BEAUTY.
What encouraged you to develop your product?
I was, at the time, just embracing my natural beauty…freshman year in college. My search for products, created JUST FOR ME, were nonexistent. The best start up businesses are those that fill an unfulfilled need. CURLS
How has natural hair impacted the beauty industry?
The beauty industry has been unabashedly impacted by natural hair. No one is hiding it. It is out there for the world to see. Fashion Week, you saw a lot of “textured” hair and even more African American natural models. Every big box retailer is clamoring to keep up with Target, the mecca for naturalistas. There are now more shades AND brands for naturalistas that like to color their hair. Everyone is taking notice!
In closing, we just loved everything about Texture on the Runway. The event challenged every runway norm. The room was filled with a warm energy you just had to be there to experience. We will definitely be in attendance at next year’s event!
Watch our textured beauties strut the runway!