Leading Online Retailer Yandy.com CEO Dishes on Best Swimwear For You and Trends for 2017

Elise Neal, Black Fitness Today, Yandy, Summer, Swimwear

We think it’s fair to assume that our January cover feature, Elise Neal, can rock anything and make it look awesome – especially swimwear. In fact, her black and white mod one-piece suit from Yandy sold out soon after our cover release. 

So, but what about the rest of us (lol)? The summer season is fast approaching, and we’re all working hard to get our bodies ready. However, no physique is the same, so what swimwear works best for different body types? What are the hottest trends we can also look for? 

Black Fitness Today chatted with Yandy CEO Thom Brodeur to answer these questions and more. Beginning as a small, start-up business in 2005, Yandy.com has become the leading online retailer of sexy women’s specialty apparel. Yandy.com offers thousands of stylish items in everyday intimates, lingerie, swimwear and costumes for millions of women around the world, of all shapes and sizes. 


Thom, how is Yandy making a splash in the world of fashion?

Yandy’s goal is to make our mark by transforming the business from a marketplace of 10s of thousands of SKUs across a dozen+ categories to a fashion brand with a sharp eye for on-trend, fashion forward design, quality construction and materials, and the right fit for real women. Our objective is to provide a wide-but-manageable variety of sexy lingerie, everyday intimates (bra & panty), swimwear, active and loungewear to every woman in every shape, size and ethnicity all underscored by our core mission…to help every woman find and own her own brand of sexy.

The brand’s mission is to help every woman discover or re-discover her own brand of sexy. Whether a celebrity like Elise Neal or an everyday woman, how does Yandy swimwear cater to women of varying body types, and what styles/pieces are best for different body types (i.e., athletic, curvy, petite, etc.)? 
Our styles were designed with a wide range of tastes and requirements in mind. Our sporty high neck styles accentuate an athletic physique. Our sexy one piece suits with high cut legs look great on a petite frame, and our high waisted silhouettes hug a curvier figure in all the right places. If you saw the Yandy Swim 2017 Collection that debuted recently at New York Fashion Week; you would have seen models ranging from 5’7 to 6’, size 0 and up, body types from athletic to curvy and full figured, and a range in ethnicities to represent our perspective on what sexy swim is… on a global level. The ideal woman’s look, figure, shape and size is different any and everywhere in the world you go. Yandy wants to continue to bring more of that to the forefront.

summer, swimwear, Yandy, Black Fitness Today, Elise Neal

What are the biggest trends in swimwear for summer 2017?
We’ve designed and put a lot of high necklines, long sleeves, high cut hips, low plunging necklines, chic off-the-shoulder looks and high waisted styles into our latest swim collection, and so far, have seen very favorable customer response. We’re excited for swim season to kick into full gear. It’s always great to let the market pick your winners, and then refine your design efforts for future cycles based on real customer feedback.

The suit worn by Elise Neal on our Jan. cover was immediately highly sought after. What can a buyer expect when they receive their Yandy swimwear? 
Yandy customers can expect sophisticated, on-trend swimwear with unrivaled fit and quality, that when worn, will make them feel confident and sexy. 

Browse Yandy’s vast array of swimwear and specialty apparel, and keep up with the brand: 

Ilen & Lauren Bell are the husband and wife team behind Black Fitness Today, born, in 2011, out of their motivation to change culture, build a platform and lead the charge. Their purpose is to help change the culture towards health and fitness in the African-American community, showcase those who are making an impact, and promote healthier living. They also aim to serve as a platform for African-American fitness and health professionals and enthusiasts who are otherwise overlooked in traditional fitness media.

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