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Leading Online Retailer Yandy.com CEO Dishes on Best Swimwear For You and Trends for 2017

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Elise Neal, Black Fitness Today, Yandy, Summer, Swimwear

We think it’s fair to assume that our January cover feature, Elise Neal, can rock anything and make it look awesome – especially swimwear. In fact, her black and white mod one-piece suit from Yandy sold out soon after our cover release. 

So, but what about the rest of us (lol)? The summer season is fast approaching, and we’re all working hard to get our bodies ready. However, no physique is the same, so what swimwear works best for different body types? What are the hottest trends we can also look for? 

Black Fitness Today chatted with Yandy CEO Thom Brodeur to answer these questions and more. Beginning as a small, start-up business in 2005, Yandy.com has become the leading online retailer of sexy women’s specialty apparel. Yandy.com offers thousands of stylish items in everyday intimates, lingerie, swimwear and costumes for millions of women around the world, of all shapes and sizes. 


Thom, how is Yandy making a splash in the world of fashion?

Yandy’s goal is to make our mark by transforming the business from a marketplace of 10s of thousands of SKUs across a dozen+ categories to a fashion brand with a sharp eye for on-trend, fashion forward design, quality construction and materials, and the right fit for real women. Our objective is to provide a wide-but-manageable variety of sexy lingerie, everyday intimates (bra & panty), swimwear, active and loungewear to every woman in every shape, size and ethnicity all underscored by our core mission…to help every woman find and own her own brand of sexy.

The brand’s mission is to help every woman discover or re-discover her own brand of sexy. Whether a celebrity like Elise Neal or an everyday woman, how does Yandy swimwear cater to women of varying body types, and what styles/pieces are best for different body types (i.e., athletic, curvy, petite, etc.)? 
Our styles were designed with a wide range of tastes and requirements in mind. Our sporty high neck styles accentuate an athletic physique. Our sexy one piece suits with high cut legs look great on a petite frame, and our high waisted silhouettes hug a curvier figure in all the right places. If you saw the Yandy Swim 2017 Collection that debuted recently at New York Fashion Week; you would have seen models ranging from 5’7 to 6’, size 0 and up, body types from athletic to curvy and full figured, and a range in ethnicities to represent our perspective on what sexy swim is… on a global level. The ideal woman’s look, figure, shape and size is different any and everywhere in the world you go. Yandy wants to continue to bring more of that to the forefront.

summer, swimwear, Yandy, Black Fitness Today, Elise Neal

What are the biggest trends in swimwear for summer 2017?
We’ve designed and put a lot of high necklines, long sleeves, high cut hips, low plunging necklines, chic off-the-shoulder looks and high waisted styles into our latest swim collection, and so far, have seen very favorable customer response. We’re excited for swim season to kick into full gear. It’s always great to let the market pick your winners, and then refine your design efforts for future cycles based on real customer feedback.

The suit worn by Elise Neal on our Jan. cover was immediately highly sought after. What can a buyer expect when they receive their Yandy swimwear? 
Yandy customers can expect sophisticated, on-trend swimwear with unrivaled fit and quality, that when worn, will make them feel confident and sexy. 

Browse Yandy’s vast array of swimwear and specialty apparel, and keep up with the brand: 

Ilen & Lauren Bell are the husband and wife team behind Black Fitness Today, born, in 2011, out of their motivation to change culture, build a platform and lead the charge. Their purpose is to help change the culture towards health and fitness in the African-American community, showcase those who are making an impact, and promote healthier living. They also aim to serve as a platform for African-American fitness and health professionals and enthusiasts who are otherwise overlooked in traditional fitness media.

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2Chainz Pretty Girls Fit Fest: Pretty Girls Like Trap Music

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Atlanta’s Hottest Fitness Trainers Missy Mostrom, Stephanie LeBeau, DaShaun “Guru” Johnson & Lana Ector Whipped Over 200 Pretty Girls into Shape at Center Stage for the Release of 2Chainz “Pretty Girls Like Trap Music” Album  

This past Thursday, June 15th over 200 of Atlanta’s prettiest girls showed up to the Loft at Center Stage in athletic gear for one reason…because they love trap music! Event attendees were excited and ready to sweat it out to 2Chainz new album “Pretty Girls Like Trap Music” with a few of Atlanta’s hottest fitness trainers and were surprised to receive an official “Pretty Girls Like Trap Music” pink yoga mat which came in handy during the three 45-minute workout sessions.

Session 1 featured trainers Stephanie LeBeau and Missy Mostrom of VESTA who opened the night with kickboxing moves and rotational exercises that increased heartbeats and spirits. Then the Guru of Abs himself, Dashaun Johnson, took the stage for Session 2 and after a quick warm up he turned it up and took it off! Always one to focus on breathing during his workouts, you could hear the ladies calling out the numbers of their sets throughout the entire venue. To close out the night in Session 3, Lana Ector came to represent that Black Women Workout Too and showed all the pretty girls that a little twerking can be considered a workout too.

Throughout the evening attendees were able to relax in the Pretty Girls lounge wherein they previewed the “Pretty Girls Like Trap Music” album and refreshed themselves with Propel Electrolyte Water.The next stop on the Trap Fitness tour will be….well you just have to stay tuned to find out.

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Fantasia’s ‘Journey to Fit’ – See the Exercises that Helped Refine Her Sexy

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Bedros Keuilian, Owner of Fit Body Boot Camp Franchise to Hold Sold-Out Fitness Business Summit 2017

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Fitness Industry Education Summit Sells Out Tickets for 2017 Event

Bedros Keuilian, high-performance business coach, creator of PTPower, and founder of the popular fitness boot camp franchise Fit Body Boot Camp, announces that Fitness Business Summit 2017 has sold out.

Bedros Keuilian, high-performance business coach, creator of PTPower, and founder of the popular fitness boot camp franchise Fit Body Boot Camp, has announced that his yearly event, Fitness Business Summit, has sold out. The event will take place on March 24-26, 2017 in San Diego, Calif. at the Manchester Grand Hyatt.

As in previous years, Fitness Business Summit 2017 will include coaching talks from some of the top-earning fitness professionals in the industry, along with a special celebrity guest. These speakers will draw on their own business experience to deliver informative overviews and set-by-step formulas for such things as training, nutrition, marketing, customer service, and sales. The summit will also include a special expo space for sponsors of the event. Here, attendees can sample everything from workout gear to business software and establish connections with their suppliers.

“Fitness Business Summit continues to grow every year,” said Keuilian, “We’re getting bigger speakers, bigger sponsors, bigger crowds. It’s hugely exciting. The part I love most is knowing that all these passionate fitness professionals are going to go home afterwards to deliver even better service to their clients and take home even more of the money they deserve.”

For more information on this summit, please visit the website for Fitness Business Summit: http://fitnessbusinesssummit.com/

About Bedros Keuilian:

Bedros Keuilian is a best-selling author, speaker and business consultant. He’s the founder and CEO of Fit Body Bootcamp, one of the nation’s fastest growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services. 

He’s known as the hidden genius that entrepreneurs, best-selling authors and thought leaders turn to when they want to create high level mastermind and coaching programs, quickly scale their businesses.

An immigrant from a communist country turned hugely successful entrepreneur, Bedros uses the stage, TV and social media platforms to share his personal Immigrant Edge and American Dream story to help inspire audiences worldwide to reach their fullest potential. 

 

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