We think it’s fair to assume that our January cover feature, Elise Neal, can rock anything and make it look awesome – especially swimwear. In fact, her black and white mod one-piece suit from Yandy sold out soon after our cover release.
Black Fitness Today chatted with Yandy CEO Thom Brodeur to answer these questions and more. Beginning as a small, start-up business in 2005, Yandy.com has become the leading online retailer of sexy women’s specialty apparel. Yandy.com offers thousands of stylish items in everyday intimates, lingerie, swimwear and costumes for millions of women around the world, of all shapes and sizes.
Thom, how is Yandy making a splash in the world of fashion?
Yandy’s goal is to make our mark by transforming the business from a marketplace of 10s of thousands of SKUs across a dozen+ categories to a fashion brand with a sharp eye for on-trend, fashion forward design, quality construction and materials, and the right fit for real women. Our objective is to provide a wide-but-manageable variety of sexy lingerie, everyday intimates (bra & panty), swimwear, active and loungewear to every woman in every shape, size and ethnicity all underscored by our core mission…to help every woman find and own her own brand of sexy.
The brand’s mission is to help every woman discover or re-discover her own brand of sexy. Whether a celebrity like Elise Neal or an everyday woman, how does Yandy swimwear cater to women of varying body types, and what styles/pieces are best for different body types (i.e., athletic, curvy, petite, etc.)?
Our styles were designed with a wide range of tastes and requirements in mind. Our sporty high neck styles accentuate an athletic physique. Our sexy one piece suits with high cut legs look great on a petite frame, and our high waisted silhouettes hug a curvier figure in all the right places. If you saw the Yandy Swim 2017 Collection that debuted recently at New York Fashion Week; you would have seen models ranging from 5’7 to 6’, size 0 and up, body types from athletic to curvy and full figured, and a range in ethnicities to represent our perspective on what sexy swim is… on a global level. The ideal woman’s look, figure, shape and size is different any and everywhere in the world you go. Yandy wants to continue to bring more of that to the forefront.
What are the biggest trends in swimwear for summer 2017?
We’ve designed and put a lot of high necklines, long sleeves, high cut hips, low plunging necklines, chic off-the-shoulder looks and high waisted styles into our latest swim collection, and so far, have seen very favorable customer response. We’re excited for swim season to kick into full gear. It’s always great to let the market pick your winners, and then refine your design efforts for future cycles based on real customer feedback.
The suit worn by Elise Neal on our Jan. cover was immediately highly sought after. What can a buyer expect when they receive their Yandy swimwear?
Yandy customers can expect sophisticated, on-trend swimwear with unrivaled fit and quality, that when worn, will make them feel confident and sexy.
Browse Yandy’s vast array of swimwear and specialty apparel, and keep up with the brand:
2Chainz Pretty Girls Fit Fest: Pretty Girls Like Trap Music
Atlanta’s Hottest Fitness Trainers Missy Mostrom, Stephanie LeBeau, DaShaun “Guru” Johnson & Lana Ector Whipped Over 200 Pretty Girls into Shape at Center Stage for the Release of 2Chainz “Pretty Girls Like Trap Music” Album
This past Thursday, June 15th over 200 of Atlanta’s prettiest girls showed up to the Loft at Center Stage in athletic gear for one reason…because they love trap music! Event attendees were excited and ready to sweat it out to 2Chainz new album “Pretty Girls Like Trap Music” with a few of Atlanta’s hottest fitness trainers and were surprised to receive an official “Pretty Girls Like Trap Music” pink yoga mat which came in handy during the three 45-minute workout sessions.
Session 1 featured trainers Stephanie LeBeau and Missy Mostrom of VESTA who opened the night with kickboxing moves and rotational exercises that increased heartbeats and spirits. Then the Guru of Abs himself, Dashaun Johnson, took the stage for Session 2 and after a quick warm up he turned it up and took it off! Always one to focus on breathing during his workouts, you could hear the ladies calling out the numbers of their sets throughout the entire venue. To close out the night in Session 3, Lana Ector came to represent that Black Women Workout Too and showed all the pretty girls that a little twerking can be considered a workout too.
Throughout the evening attendees were able to relax in the Pretty Girls lounge wherein they previewed the “Pretty Girls Like Trap Music” album and refreshed themselves with Propel Electrolyte Water.The next stop on the Trap Fitness tour will be….well you just have to stay tuned to find out.
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The All New Black Fitness Today Podcast!
The Black Fitness Today Podcast is here! Allow us to re-introduce ourselves:
We’re Ilen and Lauren Bell, the husband and wife team behind Black Fitness Today! We want to take things a step further and start a podcast to further connect with you, and bring you even more interviews, tips and tools to keep you fit, empowered and inspired!
What better way to kick things off than by interviewing the fitness industry’s most trusted consultant and CEO of Fit Body Boot Camp – the fast growing fitness business in the world – Bedros Keuilian! He was even recently named one of the “20 Faces of Franchising” by Global Franchise Magazine. But his success was hard earned. Bedros and his family immigrated to America from Armenia, with less than $300. But his family’s determination and will to overcome led Bedros from digging through dumpsters for food, to reaching massive professional and personal success.
Listen to this motivating and informative episode as Bedros drops gems for days – – not only for the current and aspiring fitness professional, but for anyone looking to elevate their life! What does hitting the snooze button really mean subconsciously? How do you make time for healthy living while always on the go? What’s the best way for fitness professionals to avoid burnout and make their passion into a profitable living? Get answers to these questions and so much more.
Keeping you fit, inspired and empowered! We are Black Fitness Today. The premier fitness lifestyle brand for the black community.
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