DJ Khaled has officially made Oprah Winfrey $26 million dollars richer after joining forces with Weight Watchers. He has begun documenting his weight loss journey on the new Weight Watchers Freestyle Program, via his social media platforms. Through DJ Khaled’s influence, we are likely to see (as Weight Watchers hopes) to see a growing millenial and male customer base.
PART 5. 🔑🔑 MAJOR KEY ALERT!!! 🔑🔑 In full 2018 mode…excited to be living this #WWFreestyle life with you. Down 20 pounds and ready for more. Come with me on my journey to greatness. Bless up Weight Watchers!!! #2018secured @WeightWatchers pic.twitter.com/xaKHpzX5cv
— DJ KHALED (@djkhaled) January 1, 2018
“DJ Khaled has an incredibly authentic drive and passion to inspire others through his wellness journey and experiences on WW Freestyle,” Weight Watcher’s president and chief executive Mindy Grossman said in a statement. “Being healthier is not just about weight anymore. It’s about overall health and wellness — being your best self. By capturing and sharing his process, he will enliven and inspire his community, showing that it’s possible to integrate healthy habits into your life.”
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