At EB30X, it is a good thing to be called a loser. Only those who lose weight earn that title, and ultimately, that makes you a winner. “Don’t be afraid of failing, be afraid of not trying. If you don’t try, you’ll never know what you can achieve.” This is what Eric Bassett, creator of the EB30X workout, often tells his clients.
Raised in Maywood, Illinois on the west side of Chicago, the two-time combat veteran fought in Desert Shield, Desert Storm, and Panama. After returning home from duty, he worked a number of odd jobs, such as post office work and part-time auto sales. After facing adversity and not being satisfied, Basset realized he had another untapped gift to share – fitness.
Bassett took a leap of faith and started training close family and friends in local neighborhood parks. Though the road was challenging, Bassett was more concerned with the potential. Though he never worked at a professional gym, he was used to going against the grain and put together his own fitness packages for clients. He was able to gain a few followers and repeated the process at another park. Now, Bassett has trained over 5,000 people at a variety of venues.
Eric Bassett’s 30-man Extreme Workout, known better as EB30X, goes by the motto “No red lights.” The workout is an intense, 30-minute session with no breaks, which forces each client to reach their full potential through sweat. What makes EB30X stand out from other workouts is that there are tons of compound explosive exercises done to upbeat House music, a Chicago classic.
“We don’t use weights; your body is your equipment,” says Bassett. “Our training is like Rocky IV; while the competition has all this high-tech equipment, we use good old-fashioned muscle.”
For those who have mastered the workouts, Bassett invites them to the “Beast Line.” The group is composed of individuals who can keep up with Eric at 85 percent or more effort.
“As the business progresses, I can’t do everything like I used to,” Bassett says. “It’s always a possibility, but why? Having clients who started like everyone else shows they are a product of the brand, and everyone can reach their goals.”
The current Beast Line members, Tariea Palmer, Quiata Bass, Andre Cooper, and Kendall Hill, have been with EB30X for at least two years. Each describe Bassett as a trainer who cares about the results more than he does about the money.
Tariea Palmer has overcome health issues to achieve her best, physically.
“What I’ve gotten from the training is discipline and the ability to overcome health problems,” says Palmer. “I had asthma, but I no longer have it. I became a trainer in honor of helping others to do the same.”
Quiata Bass knows Bassett is committed to his clients.
“What I’ve gotten is the encouragement from a trainer, motivator, and friend,” says Bass.
“Eric gives from his heart; whatever you pour into the workout, he pours even more into you.”
EB30X is quickly becoming an international brand. One of Bassett’s clients became a celebrity and made a video using his workout that has received over 40 million views.
“Like a writer would like to get credit for his song, I would like to get credit for my workouts,” Bassett affirms.
The future is bright for EB30X. The brand continues and grow and workout DVDs are on the way. “I would like to be on the same level or greater than Billy Blanks, Shaun T., and other trainers,” Bassett says. “But regardless of whether I reach that goal or not, my job is always to get you healthy and fit.”
Anyone who is a first-time member receives a free month of training at the Westmont, Illinois location, courtesy of Bassett.
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