How excited were you to work with Jillian Michaels and Randy Hetrick?
You are talking about working with the best of the best in the business. Jillian Michaels is arguably the biggest fitness personality in the world, and Randy Hetrick is one of the most successful fitness entrepreneurs in the country as the founder and CEO of TRX. To be able work alongside some of the most successful people in the fitness industry is a real honor.
Everyone has an idea in their head about “the next big thing” in the fitness industry. What will it take for the contestants to blow you away?
The contestants need to come to the table with a workout that is innovative, unique, effectiveness and has great mass appeal with great profitability potential. If it has none of that it would be very difficult for us to consider it the next big fitness thing in the industry.
What’s missing right now in the fitness industry in your opinion?
I think what is missing is people making consistent claims with what their product can do. Too many people make false and misleading claims to appeal to the consumer to buy their product, and don’t care if they are bamboozling the consumer. Our job on this show is to weed out those type of fitness entrepreneurs who want to go down that route. With this show, we are hoping we can change the industry for the better in terms of making sure we don’t push through anybody that is asserting some misleading claim about their product that isn’t consistent with its effectiveness.
What do you hope viewers take away from the show?
My hope is they are able to learn about science of an effective workout program and understand how tough it is to make it in the fitness industry as an entrepreneur. And, to also understand how much these entrepreneurs are sacrificing to be associated with this TV show.
Is there anyone you want to give a shout out to or thank to button up the interview?
I want to thank Matt Weik from MET-Rx for writing this story and I want to thank Ilen and Lauren from Black Fitness Today Magazine for giving me this opportunity to be on their cover with a cover story. I also want to thank Spike TV for giving me an opportunity to be associated with their new show, Sweat Inc.