It’s another beautiful November day in Los Angeles, and it’s shoot day. Karen Civil is en route, and the team is preparing for her arrival. You can feel how the atmosphere changes when she walks into the studio. She brings an aura of confidence, yet calmness. Even while she’s ironing out details of her schedule for the rest of the week, she’s in lock step during shoot prep. Karen is like a chameleon who can rock many different looks and shine bright while doing it.
Everyone has their own method of preparation for photo shoots. We can imagine that in being a cover girl for a fitness mag, she wanted to be ready. But, her lifestyle, work ethic, and commitment to maintaining good health and a solid physique proved to be a perfect return on investment on shoot day.
The Elizabeth, New Jersey native now residing in Los Angeles is one of the best digital strategists in the game. Even if you still don’t know who she is by now, you probably know her work and have seen her footprint. Check some of her most notable receipts:
Remember when Weezy went to prison? Karen was responsible for the creation of his fan site weezythanxyou.com, that kept his fans connected and brand intact during his incarceration. This was crucial because it was before social media gave us all direct access to our favorite celebs and entertainers.
You know all those Beats by Dre ads with notable athletes and entertainers wearing the headphones while getting a glimpse into their journeys? She spearheaded that campaign.
The booming success of mainstream artists like YG, Nipsey Hussle and Dave East and more, link back to her, as she has elevated these artists into formidable brands.
One of Karen’s platforms, karencivil.com, which kicked off in 2008, has been unique in the hip-hop industry because it is credited with introducing now global superstars to the world before anyone else including Drake, J. Cole, and Nicki Minaj.
Karen and her team launched the LiveCivil playground in Haiti, the place of her roots, to create a safe place for children to be able to play and express themselves.
Karen Civil is not only holding her own in a male-dominated industry, but is setting the path that women — and men — want to follow.
What enables Karen Civil to be the powerhouse that she is goes beyond her knowledge, experience, and connections. It is often said that our health is our greatest wealth. How can we live out our fullest potential if we aren’t healthy enough to do it? This is an idea that Karen takes very seriously; it gives her balance and a solid foundation.
Self-care has enabled her to successfully fight her battle with anemia, and maintain not only a solid body, but a solid mental state – something so crucial in the industry she dominates each and every day.
Flip to the next page to read our interview with Karen to find out what fitness means to her, why she felt it was best to let go of her vegan lifestyle, what keeps her grounded, and advice she has on brand-building.